Like many startups, Spiceworks treated its original brand as more of an afterthought. Rebranding the company meant getting fully aligned with the mobile age while connecting three distinct audiences: employees, IT professionals, and marketing partners.
When the CEO unveiled the new identity, it marked the culmination of more than a year of research, stakeholder engagement, iteration, prototyping, and creation of a full set of new brand assets and guidelines. Extensive outreach laid the groundwork for a highly-lauded, successful launch.
Friendly, inviting, and accessible are cornerstone values for their brand. The Spiceworks Style Guide is publicly available online.