NI Connect is the signature annual global conference for NI (formerly National Instruments). This event series is where engineers and industry leaders from around the world come together to explore the latest in test and data analytics as well as innovative products and approaches that drive businesses forward. For two years prior, I led the team that created a fully immersive experience that transformed the Austin Convention Center for more 7,000 attendees from across the globe. In 2022, I had the honor of guiding my creative team in crafting an entirely new brand experience, showcasing a full-scale model of a TREL Halcyon rocket!
The TREL Halcyon full-scale model mock-up was built onsite by active UT Austin students alongside our experience production team.
The NI Connect slot car activation further explores the conference branding while having a little fun.